The consumer market is becoming increasingly visual, with video marketing becoming the most popular attention-getter for many. If you're a small-business owner, it's in your best interest to not only recognize the power of video for your company's marketing but also to learn how to maximize your efforts by making your videos the right way. Here are a few things you should think about before you make that first video.
Plan The Video First
Before you start to do anything else, take time to plan out the video, including the script, the text overlays, and all of the scenes you'll include. This is important, because video length is a vital consideration. Like with commercials, the shorter your message, the more likely you'll keep your viewer's attention. Consumer attention spans for marketing messages are brief, so aim for about 30 seconds per video. Do your videos in a series if you have more to say about a topic instead of publishing a long video that puts you at risk of losing your audience.
Don't Be Afraid To Incorporate Still Images
Sometimes the combination of live motion and still images can help to break up the flow of a video, keeping your viewer more engaged. When you plan your video, consider incorporating some still images in the mix. You can edit them into the video during post-production using software designed for video editing and color adjustment.
Make Your Viewer Laugh
Whenever possible, incorporate some humor into your video. Remember that many viral videos become viral simply because people think they're funny. Consumers like to laugh, so any time you can use humor, you'll make a greater impression on your audience.
Don't Forget To Give Them A Call To Action
Adding a call to action, even something as simple as calling for new deals, you engage your audience in a different way. It's even better if you can add that call to action yourself for a personal touch. When your viewers see a real person behind the business, it makes a greater connection.
With these tips, you can create videos that are sure to catch attention and bring your audience to your business. If you're new to making videos, look for a video production platform that you can use for post-production so that you can create just what you envision no matter where you start. There are many different applications out there, so find the one that best fits your abilities and your needs. Click for more information.Share
20 October 2017
Hello, my name is Mitch Riley. Welcome to my website about the arts. I fell in love with art while attending my local university. I never thought that subject would interest me until I ended up in a painting class to fulfill one of my electives. Since that time, I have spent my days learning all I can about the arts. I want to share my knowledge about this subject with you all through this awesome website. I invite you to visit often to learn all you can about the art world. Thank you for coming to visit my site. I hope to see you again soon.